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James Horton
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#	Item
121	Junk Surveys and PR – A Common Problem James L. Horton “Let’s do a survey!” Whenever I hear a PR practitioner say this, I cringe. Does the practitioner understand what it takes to do a statistically accurate surv Add to Reading List Source URL: www.online-pr.com Language: English - Date: 2008-09-10 04:23:51 Methodology Evaluation methods Sampling Survey methodology Quantitative research Response rate Structured interview Margin of error Surveying Statistics Science Research methods
122	The Craft of Business Writing James L. Horton Merriam-Webster’s Dictionary: “Craft: an occupation or trade requiring manual dexterity or artistic skill. From Old English craeft, meaning strength, skill. Taken from Ge Add to Reading List Source URL: www.online-pr.com Language: English - Date: 2011-05-13 05:33:43 Reasoning Applied linguistics Educational psychology Epistemology Thought Logic Argument Reading Reason Knowledge Science Linguistics
123	Relationship and the Internet James L. Horton In recent decades, “public relations” has fallen from favor and “corporate communications,” “marketing communications” or similar terms have taken over to describ Add to Reading List Source URL: www.online-pr.com Language: English - Date: 2007-02-01 21:35:36 Social information processing Internet culture Virtual reality New media Scientific revolution Blog Troll Technology Internet Computing
124	Budget Cut: A case study for belt-tightening times James L. Horton Special thanks for contributions to this article go to Don Bates, Instructor and Founding Add to Reading List Source URL: www.online-pr.com Language: English - Date: 2009-01-10 08:42:47 Electronic Arts Marketing Business Public relations Video game development Corporate communication
125	Public Relations: Where Illogic and Logic, Chaos and Control Collide James L. Horton From the beginning of disciplined thought, there has been tension between the chaos of human activity and rational control. It was Plat Add to Reading List Source URL: www.online-pr.com Language: English - Date: 2006-11-02 04:28:53 Year of birth missing Edelman Public relations Business Chaos theory Communication Marketing Richard Edelman
126	PR and Social Media James L. Horton Newspapers are withering. Network television has watched audiences decline. Radio is splintered. Magazines are shrinking. Meanwhile, there are millions of bloggers and Facebook users, Add to Reading List Source URL: www.online-pr.com Language: English - Date: 2009-07-12 07:05:26 Mass media Citizen media User-generated content Blog Internet Twitter Social media in politics Technology Digital media Social media
127	PR in a Dying Business James L. Horton U.S. landline telephone companies are in trouble. They are losing customers to cell phones and internet telephony. Landline telephony – the copper wire that has strung America for Add to Reading List Source URL: www.online-pr.com Language: English - Date: 2005-01-03 21:37:38 Business Social psychology Communication Public relations Organizational culture Chief operating officer Management Human resource management Marketing
128	Social Media Burnout James L. Horton There is Facebook, MySpace, Linked-in, Twitter, Cafemom, Hi5, Ning, Bebo, YouTube, Doostang, podcasts and blogs, and that doesn’t begin to exhaust available social media. Each servi Add to Reading List Source URL: www.online-pr.com Language: English - Date: 2009-08-01 14:04:42 Social media Public relations Burnout Social psychology Business Behavior Internal communications Communication Marketing Mass media
129	Using An Online Reference Library: Online-pr.com James L. Horton Reference librarians have a knack for pulling the right directory, thesaurus, encyclopedia or dictionary from long shelves of gray buckram-clad books and g Add to Reading List Source URL: www.online-pr.com Language: English - Date: 2007-09-22 09:06:48 Library reference desk Librarian Sources Library science Reference Knowledge
130	Marketers v. Counselors: Never-ending Misunderstanding James L. Horton Differences between marketers and PR practitioners seem small but aren’t. This article examines why marketers and PR practitioners are often at odd Add to Reading List Source URL: www.online-pr.com Language: English - Date: 2005-04-24 06:40:19 Communication Public relations Advertising Pros and cons of social media Marketing Communication design Business